Be a Baller…
Join the waitlist for brand voice coaching
Nail your client’s brand voice the first time
And listen to the sweet sound of your client’s raving: “This copy sounds just like me”
AS FEATURED oN
If your ChatGPT copy sounds robotic,
then this is my siren call to you…
It's probably because you're not feeding it with enough information about the brand voice aka your copy's personality.
Things like your brand voice, your style, emojis you use, and. more.
You see, ChatGPT can be a powerful tool if you feed it the correct information to give you the right output.
The good news is…if you’re reading this, then you can change this
Brand voice feels like an intangible thing you can’t quite grasp…
Yet when a client asks if you can ‘get’ brand voice, you smile with clenched teeth and whisper: “Yes”.
It’s not your fault there’s no brand voice encyclopaedia or book that maps out what you need to do.
But your clients don’t pay you to wing it.
You know that nailing brand voice will help you:
✔ Charge premium rates with an easy process
✔ Book clients easier (and get repeat projects without having to ask)
✔ Feel confident every damn time you share your Google Doc
✔ Crank out copy that actually sounds like your clients and wins them results
✔ Write copy that gets better results because the audience finally feels connected to your client’s personality
Being a voice chameleon isn’t science or tools…
It’s an ability to find detail
(Which is why ChatGPT struggle to nail brand voice without detailed information)
SAY HELLO TO…👇👀
Brand Voice Baller
The fastest way to nail your client’s brand voice AND
dunk their copy in personality (& get all the coaching you need to make it happen)
Join the waitlist
Get a special offer & be the first to know when the doors open for the first cohort
Formerly called Brand Voice Buddy
The Brand Voice Baller is designed to get you results fast
What’s inside?
7 modules of bite-sized training videos so you have a simple process and exercises to add personality to copy, nail brand voice and write copy that feels more human (& like your client)
Over-the-shoulder walkthrough videos to see how I do it
My coveted interview and survey questions to ask your clients the right questions to find their voice
Real-life brand voice guide so you know exactly what they look like
A plug-and-play voice template so you can spend more time on voice and less on formatting
Step-by-step workbooks packed with exercises, prompts and tools
Edited-by-an-actual-human transcripts with headings and bullet points
Private podcast to get my British accent in your ears wherever you are
Closed captions on every video
Lifetime access for duration of program to Brand Voice Baller Facebook group to meet fellow Ballers, ask questions and get feedback
Monthly asynchronous Q&As where you can ask Nicola your questions and get feedback - all answers go into the Baller FAQ vault
Get your listing inside the Baller Book of brand voice experts
Here’s what students have said…
“I’ve been burned with introductory offers from copywriters before that were really not worth the money at all. But the Baller definitely has a lot of value.”
I’m offering brand voice style guides to my clients and I wanted to learn more about the process. Before, I had sort of a nebulous idea of what I want to give to them.
Now I have a better idea of how to structure my deliverable, a better understanding of what I’m trying to offer my own clients and a better idea of how to package up the knowledge in a way where people actually want to pay for it.”
Tiffany Ingle, conversion copywriter and launch strategist
“I wanted a brand voice guide example to help me get to know a client’s voice and brand better so I could deliver copy that resonates. And the Baller d-e-livered!
I took on a project with a client that’s newer to biz, and I felt lost when it came to stepping outside of my sales page / email comfort zone to write her website copy.
The brand voice guide example helped me whip up a questionnaire to onboard a client so I knew what information i needed to get from my client to write copy that would sound like her, feel on-brand, and honor her values.”
Kristin Macintyre, launch copywriter
Join the waitlist
Get a special offer & be the first to know when the doors open for the first cohort
My method was honed over 1,000s of hours working with real-life clients on positioning, messaging & brand voice
I’ve taught my simple process (zero science involved) to Copyhackers, Prerna & Mayank Malik inside their coaching program, led a breakout room inside The Copywriter Club AND to 150+ students
✔ Choose your language purposefully and intentionally, so you can scrap your thesaurus (and defend EVERY single word)
✔ Snag my framework to write your client’s brand voice guide so you can look like a organised rockstar and like you’ve got your copy shit together (oh, and save you a shit ton of time)
✔ Uncover how to find the right messaging for each project in a system that can be repeated over and over
✔ Differentiate your clients from their competitors AND turn their brands into unforgettable, client-attracting machines
✔ Intentionally choose language that resonates with both your client AND their audience because brand voice is more than just whether your client says ‘cos or cause
✔ Grab my cheat sheet to measuring voice with scientific precision (not guesswork) so you’ll never have to wing it again
Here’s what my brand voice students have said
”I no longer feel anxiety around having to master my potential client's voices, because I now have a measurable way to do so.
One of the things that has been gnawing at the back of my mind was "how am I gonna take on writing projects for clients and I don't yet know how to go about learning someone else's voice?”
I didn’t think such a low cost product like the Buddy would go into detail on voice the way I needed it to. Boy, was I wrong!
Most of my knowledge on brand voice was through Googling so I had some self-doubt if I was even planning on doing it right for my service. But the Buddy confirmed that I was on the right track and gave me some more tools to add to the brand voice service I'd been planning to offer.
My favorite part was the "how to measure voice" worksheet because it gave us tangible ways to tackle this seemingly abstract concept. My other favorite part of the bundle was the real-life brand voice style guide example. It has definitely given me some ideas on how I can create my own templated version for my clients.”
Londya England, Copywriter
“The Baller helped me write an entire brand voice guide for myself in a weekend.
I’ve been interested in brand voice for a while, but haven’t really seen any trainings on how to tactically gather brand voice data. I didn’t want to take a full course, but instead wanted something I could just come back and reference in the future.
I was ready to click buy as soon as I heard about the Buddy.
The Baller exceeded my expectations. I like that it’s really practical and I almost view this as a swipe file that I can go back and reference over and over again.”
Grace Baldwin, Rhubarb Copy
But who’s the brains behind the brand voice baller?
That’ll be me, Nic.
Jigsaw lovin’, dog strokin’ launch copywriter.
Maybe it’s my early obsession with Diagnosis Murder or John Grisham novels or it could be my 6 years working as a journalist…
But I’m trained to hunt for details overlooked by mere mortals.
Because the truth is… being a voice chameleon isn’t science or tools, just an ability to find detail.
My Baller cred comes from writing in the voice of a dominatrix grandma, teenage boy, and dozens of creatives—all while nailing their voice.
And yep, I’ve done it without staring at a screen endlessly, writing 1000s of variations of a headline or changing my personality.
BONUS: Unlock your story vault…
A bonus training and workbook designed to pull out your best stories so you can use them strategically to reel in customers.
You’ll use The Grandparent Test to ask the right questions (and I’ve given you some of my favourite ones too!).
You’ll nail voice and wow your clients in less than 2 hours
Access to all 8 modules AND bonuses AND unlimited coaching
for just £785gbp / 997 usd
Join the waitlist!
I’m so convinced you’ll nail brand voice that I’ve slapped on a 14-day money-back guarantee
If you don’t feel the Brand Voice Baller gives you what you need to nail brand voice and dunk your client’s personality into their copy, email me hello@nicolamoors.com and I’ll refund you every last penny.
Here’s what others have said…
“When I think brand voice expert, I think Nicola Moors. She knows a shite load about how to uncover any brand’s personality to write copy that is relatable and authentic. Which means more connections and more conversions.
If you’re a business owner, copywriter or a human who sells things, get the Brand Voice Buddy. Nic has packed so much value in there on how to write with serious personality — all for a crazy low price — it’s a no brainer.”
- Bree Weber, conversion copywriter
"Nicola is my secret weapon and has shaved WEEKS of time off the process of creating content. She’s the first copywriter I have ever had no edits or suggestions on how to tweak the copy.
The way she phrases everything sounds exactly like me (but better) and it’s been a game-changer. Working with Nicola is invaluable; it’s exactly what we needed and wanted."
-Haley Burkhead, founder of Recurring Profit
The Brand Voice Baller is for you if you’re a…
Newbie copywriter who wants to up your game and leave a stream of happy clients in your dust (and a boosted confidence)
Business owner looking to feed ChatGPT the right information so you can get copy that actually sounds like you
Copywriter looking to add brand voice guides as a service and write consistent messaging
Copywriter looking for a brand voice training that doesn’t take months to make progress and get to the good stuff
Business owner who wants to sell more to the right-fit people (while reducing refund requests)
Entrepreneurs and business owners struggling who write your own copy and want to sound more YOU in your copy.
Now you can write voice guides and ENJOY the process
Surprise, surprise! It’s the FAQ section
Why should I trust you to teach me brand voice?
I’ve taught brand voice to 1,000s of business owners and copywriters, including Copyhackers, Content Bistro, The Copywriter Club IRL, Entrepreneur.com, and more.
Plus I’ve worked with some of the industry’s best, Rob Marsh and Kira Hug, Belinda Weaver, Christina Torres, Haley Burkhead… and they were all amazed at how I sounded exactly like them.
What happened to the Brand Voice Buddy?
The Brand Voice Baller is the big sister of the Buddy—think 2x as many trainings, workbooks, exercises, and even more help with dunking copy in your personality.
How do we get access to the Brand Voice Baller?
Once you’ve purchased it, you’ll receive log in details for Thrivecart Learn.
I’m a business owner, will this work for me?
Yup, I’ve had business owners buy this product so they can create a brand voice guide with their team. It will reduce training and editing time with your team members, especially if you outsource copy.
I want to see what a brand voice guide looks like… do you have one?
You’ll get access to my personal brand voice guide in the Brand Voice Baller.
Is there a guarantee on this product?
I’m convinced Brand Voice Baller will give you all the resources you need to nail brand voice and dunk your client’s in personality. So I’m giving you a full 14 days to test drive.
If you’re not convinced, just email me hello@nicolamoors.com No questions asked, no homework.
Who should I contact with any specific questions?
Contact me (Nicola) at nicola@nicolamoors.com and I’ll send you my thoughts.
Can I re-sell the Brand Voice Baller?
No, you do not have permission to resell the Brand Voice Baller in any format. I own the copyright.
I’ve found the Brand Voice Baller on re-sell websites, should I purchase from there?
No. I own all rights to the Brand Voice Baller so they are infringing on my copyright, which is illegal.